NEW-LOOK LITTLE GARDENERS RANGE HELPS GROW SALES
With re-designed packaging and a stylish new wooden display, the new-look Johnsons Little Gardeners range, launched in the 2017 season, has enjoyed a boost in sales, with an increase of 19% in orders against the previous season. Helen Clayton, Brand Manager for Johnsons says "We are really pleased the updated display has created such an impact and proved to be so popular with our retailers and their customers. The message which comes across loud and clear on the stand is "Learn - Grow - Fun" and every product in our Little Gardeners range encompasses these three elements."
The National Curriculum guidelines outline that children in key stage 1 & 2 (five - 11 years) should be able to identify common plants and flowers, understand what plants need to germinate, grow, thrive, understand plant reproduction and how the seasonal changes affect plants and vegetables. Each product in the Little Gardeners range includes facts that cover these topics as well as giving something for children to grow, encouraging them to get their hands dirty and being actively involved in the garden.
Aimed at helping parents and grandparents to inspire and engage the next generation of gardeners, the Little Gardeners selection includes easy-to-grow flower and vegetable seeds, Seed Starter Pots, My First Growing Game, Complete Grow Kits, My First Mini Greenhouse, Indoor Cress Garden and Flower Mixes. All come with comprehensive, easy-to-follow instructions to ensure success.
Little Gardeners even has its own website (www.little-gardeners.co.uk), which combines fun and facts with easy-to-navigate areas such as the Fun Zone, Little Gardeners' Academy, plus a Meet the Gang page.