SARAH RAVEN RACES AHEAD IN 4,000 METRE DASH!
Since its launch in 2012, the Sarah Raven flower collections, in partnership with Johnsons Seeds, have sold over 4,000 metres of seed, in over 700 retail outlets. Helen Clayton, Johnsons Brand Manager comments "These beautiful flower collections remain very popular with customers, showing there is still great interest in growing flowers for cutting and for attracting wildlife into gardens."
The ‘Cut Flowers & Beautiful Gardens' and ‘Brilliant for Bees & Butterflies' ranges were launched following resurging interest in cut flower growing and gardening for wildlife. Whilst both collections have proved popular with retailers and customers alike, the cut flower collection has seen an increase in sales over the last couple of seasons, headed up by Ammi majus, the best-selling cut flower variety.
The collections each carry 47 choice varieties, selected by Sarah from flowers she has grown herself in her gardens at Perch Hill Farm. Each variety being a strong garden performer that can be direct sown where they are to flower, bringing high rewards with minimal maintenance.
New for the 2018 season, customers will be able to enter a competition to win a place on one of Sarah Raven's flower gardening courses at Perch Hill Farm. Runners up will also receive a Wild Flowers book, signed by Sarah herself. Look out for the new on-stand point of sale highlighting the competition, in stores from August 2017.