JOHNSONS MICROGREENS RANGE GETS A MAKEOVER FOR THE NEW SEASON
Johnsons have redesigned their popular Microgreens seed range for the 2021 season. With new look packets and point of sale, the collection of eight varieties and two high quality growing kits provide all year round greens, from a windowsill.
The refreshed packets introduce colour bands for easy identification of each variety and the display stands include new price coded header cards. The packaging design has also been updated for the Microgreens growing kit and seed sprouter. Helen Clayton Johnsons Brand Manager says “growing microgreens is one of the simplest ways to add nutrients and flavour to cooking, without the need for a vegetable patch and we are really pleased to launch Johnsons’ new look range to our customers.”
Microgreens are virtually 'instant' vegetables that can be grown indoors. Easy and quick to grow, some varieties can be ready to pick in as little as two weeks, with the vitamin-rich leaves providing a fresh intensity to meals.
The seed range includes beetroot, fenugreek and radish for leaf and have RRPs starting from £2.20. The Microgreens Growing Kit (RRP £4.99) is a high quality reusable growing tray which includes three packets of seeds. Once the ‘micro leaves’ are ready, Johnsons compact Micro Snips (RRP £3.99), with spring action handles, are an easy way to harvest your crops. The Microgreens Kitchen Seed Sprouter has an RRP £11.99 and is a convenient and economical way to produce continuous crops of fresh seed sprouts such as alfalfa and mung beans, as well as the baby leaves of microgreens.